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How To Generate Leads On TikTok In 2021 (A Step By Step Process)


What is Lead Generation On TikTok? 

Lead generation is the technique of attracting TikTok audiences and converting them to potential customers. Most marketers try to reach their brand to massive customers. If you follow the right marketing strategy for promoting your brand, you can quickly gain customer attention. Most lead generation companies use TikTok to reach their target audiences.

Would you consider it possible?

Of course, TikTok is the biggest social media platform in the world. It holds 800 million monthly active users and 20 million daily active users. TikTok’s popularity is growing every day due to the user experience. 

However, TikTok is an amazing platform for creating short-duration content and publishing it to a wider range of audiences. Millions of brands and marketers start using this platform and promote their businesses successfully. So, there is no doubt TikTok is the perfect platform for lead generations. 

In this article, we can see the step-by-step guide to generating more leads on TikTok In 2021. 

Let’s get detailed! 

1. Decide Your Valuable Goals

Before you start to use it for every social media, you should have a clear goal in mind to achieve more success. As well as on TikTok, you need to set a perfect goal in your marketing growth. The advantage of having a clear goal is, it’s easy to establish your objective and get more success quickly. 

We know that TikTok is a fantastic video creation platform with millions of users. So, you have to set the following metrics for each of your posts. They are, 

  • Target likes and views per video
  • Total number of followers 
  • New customers
  • Conversion rate

To get more leads on TikTok, gaining more engagement is an important factor. Therefore, you must have any of these strategies to get better results. 

2. Create Your Account In TikTok 

When it comes to creating an account on TikTok, you have two options: personal and business accounts. With a TikTok personal account, you can’t promote your content to your target audiences. 

If you want to show your content to wider people and get some additional features, you may turn a personal account into a business account.

Here, how to do this, 

  • Open TikTok and go to the profile page. 
  • Tap the three vertical dots at the top right corner
  • Click manage account 
  • Select switch to pro account option
  • Choose the category that fit your business
  • Click next 

3. Optimize Your TikTok Profile 

TikTok has millions of users, and everyone has a unique profile. A profile is the only way to show who you are and what you do. Making a unique and eye-catchy profile is the best part to sow your profile around all the TikTok creators and marketers. So, make sure to create eye catchy profiles with all needed information. 

Here are few tips for setting up your profile more engaging: 

  • Upload a unique logo as your profile image. 
  • Add your business name as a users name
  • Write a short bio that is interesting and relevant to your work
  • Add a clickable link in the bio that boost traffic

4. Build A Perfect Content Strategy

Content is key for getting more attention among your target audiences. Suppose you follow a unique content strategy for all your videos, which will attract more leads to your brand. TikTok is not only for uploading funny videos. It is also a great source to showcase your brand to massive audiences and get significant results.

There are lots of people trying to enhance their brand among TikTok audiences. So, they upload different content every day. If you’re a new user on TikTok looking to bring value to your brand.

In that case, you can publish all kinds of content and analyze which content is popular in front of a large audience. Then, you will start to create your brand-specific content under that topic. 

5. Use Right Hashtags 

For every social media platform, you can see each post contains a specific hashtag. For lead generation, hashtags are a powerful way to reach your industry to new audiences. Before adding hashtags in your posts, you want to know which hashtag is trending on TikTok and which one is helpful for your content reach. 

Once you find the perfect one, use that hashtag for your business content. On the other hand, you are able to create your own branded hashtags that will engage your audiences to use that hashtag in their own videos about your brand. 

In this way, you can connect with your target market and receive huge leads to your brand. 

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6. Keep Audience Engagement 

A simple and most effective way to generate leads on TikTok is to engage with your audiences. When you engage with your TikTok audiences, they will also be ready to engage with you. 

Comments: It is one of the fastest ways to engage with your audiences. If you see someone’s comment in your video, don’t forget to reply with them. Here are few ideas to interact with your audiences through comments: 

  • Post your reply with funny GIFs 
  • Add emojis
  • Ask to follow up questions
  • Give likes to their comments 

7. Publish Your Videos Frequently 

Similar to other social media platforms, consistency is crucial to achieve your goals and get more success. It is not possible for your first video to go viral on the TikTok For You page. You have to post different videos, figure out the best one, and post that content constantly. 

However, if you look at the most popular users profile on TikTok, you can understand how consistency helps for your lead generation. If you want to generate massive TikTok video likes and keep your audience engagement rate, try to upload 4 to 5 videos per week. Also, make sure your content grabs user attention and inspires them to check out your brand or products.  

8. Word With Popular Influencers

TikTok influencers are individuals with a large following with more trust. TikTok influencers help various brands and businesses to reach larger audiences, gain high-quality leads and generate traffic to your website. 

If you run a small business and want to gain more customers, you find the influencer who is relevant to your industry. Here are few ideas to generate leads with TikTok influencers: 

Partner With Micro-Influencers 

Micro-influencers on TikTok usually have a greater engagement rate than the influencer with millions of followers. With micro-influencers, you can quickly build a strong relationship with their fans and followers. Followers of micro-influencers are more authentic, so you can quickly get the opportunity to generate leads with them. 

Get reviews from influencers

Getting reviews from influencers is an excellent way to enhance brand visibility and generate more leads. While working with influencers, you may give the discount code to each of them. It encourages their followers to check out your products and make a purchase from you. As a result, you will get more leads and obtain more followers to your TikTok profile quickly. 

9. Make Use Of TikTok Live 

TikTok live gives you one more opportunity for brands and businesses to connect with their target customers directly. Through live features, you can get additional engagement with your audiences and convert viewers into subscribers. 

Before going live on TikTok, try to inform your audiences you are going live on TikTok and invite them by creating normal feed posts. At the end of all videos and live sessions, you should add an effective call to action, which will bring you huge leads to your profile. 

10. TikTok Advertisement 

Advertising feature is now available on TikTok! It gives you various types of ads to market your among the wider audiences. Based on your goals, you can choose the ads option and promote your content. 

Here are the types of TikTok ads to get instant results: 

  • In-feed native ads
  • Brand takeovers
  • Top view ads
  • Branded hashtag challenge
  • Brand effects


Infeed ads appear in the news feed of the TikTok For You page. You can add CTAs in this ad that drives traffic to your website. 

Brand takeover displays in a full-screen format that appears immediately once the user opens the app. 

Top view, ads appear at the top of the TikTok For You page, and it allows users to upload up to 60 second long videos. 

Branded hashtag challenge is similar to usual challenges with sponsored labels, which inspires mass audiences to engage with your brand. 

Branded effects allow brands to encourage users to use their brand lenses, facial expressions, and all other effects in their own posts. 

Why Brands Use TikTok For Lead Generation?

TikTok is the fastest evolving application in the social media world. Its popularity and credibility increase every day. Thousands of new followers arrive on this platform per day and like to engage other user’s posts. Here are a few valuable reasons why you should use TikTok for lead generation?

  • The number of mobile users is continuously growing. 
  • TikTok is a perfect portal for brands to target younger audiences. 
  • You can track and develop your marketing results faster
  • Easy to attract massive audiences with simple videos. 
  • Brands can also make money by uploading authentic content. 


As a marketer, you can obviously use TikTok to get an incredible potential for your business. When it comes to generating leads on TikTok, create more attractive content that grabs immediate attention from your audiences. From hashtags challenges to influencer marketing, there are huge opportunities that fit your brand. 

When you utilize all these strategies while promoting products, there is no doubt you can achieve your goal and get more success within a short span. 

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