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Importance of Social Media in Building Your Business

Scrolling endlessly through social media feeds has now become a daily routine of most internet users. From sharing meme compilations for a slice of entertainment to watching educational explainer videos, users can spend hours and hours on social media platforms.

So, it should come as no surprise that there are now at least 4.20 billion social media users around the world – equivalent to more than 53% of the world’s total population.

This rapid growth of social media offers such a huge opportunity for marketers out there to reach millions of customers worldwide. More and more marketers are jumping into the social media marketing bandwagon to spread the word about their brand and mission.

If you’re a marketer yourself and haven’t tapped into social media marketing, you’ve been leaving money on the table. Just in case you haven’t yet convinced yourself of the power of social media for your business growth, we have some essential reasons for you.

#1. Expand Target Reach

With such huge numbers of active users, social media has become the most influential and important channel for every marketer. This way, you can easily find your target audience and cater to their needs easily.

That being said, you need to understand that no social media platforms are created the same. Each of them has a majority of users with different demographics, values, and interests. In this case, you have to figure out exactly where your audience is hanging out.

For instance, if you target younger audiences, platforms like Twitter and Instagram seem like ideal options. Meanwhile, if you aim to target older generations and professionals, you might consider LinkedIn or Facebook as your marketing channel.

#2. Boost Online Presence

It’s only getting louder and louder in the digital sphere, making it harder for marketers to cut through the noise and stand out among the crowd. But, social media platforms can help you with that.

Social media can now be defined as profitable digital marketing platforms that can be used to increase your business visibility in no time. Using those platforms for your marketing campaigns can significantly increase your brand recognition. Again, the reason is quite simple: almost everyone – including your target audience, is using social media platforms on a regular basis.

By consistently active on social media, creating engaging content, and interacting with your target audiences, it’d be much easier for you to have such a solid online presence in no time.

#3. Save Money, Time, and Energy

Today’s competition in the digital market is getting fiercer. Startups and small businesses with shoestring budgets are struggling to get their name out there and skyrocket their sales. They don’t have enough resources to invest in paid advertising to get a quick result.

This is where social media comes in handy for them. It offers businesses with a limited budget stress-free platforms that can easily use and manage to produce a wide audience in no time.

Small businesses and startups can get the most out of social media simply by signing up for free. It makes sense now why more than 77% of small businesses rely on using social media to promote their businesses.

#4. Engage Customers Seamlessly

Not only do social media platforms make it easier for you to find your target audience, but it also helps you to effectively engage them.

Social media platforms are an ideal place where you can have two-way communication with your target audience. This way, you can easily build a strong and personal connection with them.

You can create content as a tool to engage your target audiences on social media platforms. Thus, you can encourage your target audiences to leave a comment on your social media content, join your social media giveaways, follow your social media profiles, and more.

That, in turn, will result in an increase in customer engagement. This activity and engagement are crucial for a brand to create top-in-mind awareness.

#5. Improve Brand Loyalty

Social media is everywhere, and it makes it easier for your target audiences to find you and connect with you. In other words, it only takes a few clicks for your target audience to interact with your brand.

The more you interact and engage your target audiences, the higher chances you have to improve your brand loyalty. In today’s highly competitive market, brand loyalty is paramount to enhance your brand’s online image.

In this situation, of course, you need a smart social media strategy to keep your target audiences sticking around and loyal to your brand. For instance, you can offer them a membership discount or run a contest or giveaway.

#6. Social Listening

Using social media as marketing channels can also help you monitor how people actually feel about you and your competitors on the platform. This way, you can understand what’s important to your audience and identify trends your target audience is excited about – that you might not know otherwise if you didn’t have a social media presence.

With social listening, you can research and understand your target audiences better. It’d be much easier for you to get a solid grasp on what your target audiences are struggling with.

In this situation, you can create relatable content that they actually care about to offer them relatable solutions while suggesting your products to them.

Wrapping Up

Not only has social media changed the way we live our lives, but it also has changed the way marketers sell their products. Using social media as marketing channels is a must for every marketer that is determined to stay ahead of the curve – regardless of their business size and the industry they belong to.

The competition is already increasing on social media each day, and your competitors are leaving no stone unturned to attract and engage new customers on platforms. Don’t let them take your probable customers. It’s now time to start to build your social media presence so that you can get your business off the ground in no time.

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